Kit Kat Clock

It was the classic Kit Kat Clock with a twist: A yellow tail, as in Yellow Tail wine.

The eyes and tail moved back and forth. Hands guided by an atomic clock kept perfect time The billboards in New York and LA measured 33 feet high. In San Francisco and Chicago they were 22 feet tall.

Prop Art Studio worked out the design over several months with Metro Media Technologies (mmt).

Critics raved: The yellow-tailed cat clock was a 2008 OBIE award finalist for outdoor-advertising excellence.

Prop Art Studio: Anything you want in three-dimensional whimsy.